Working Backwards

How amazon kicks of product development

What is Working backwards?

For new initiatives a product manager starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centred around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.

Why working backwards?

Working backwards is a framework for how to think about product without lengthy roadmaps that end up being scrapped. It’s a way to short-circuit the traditional product development track, and make sure that you build something that your customers will actually care about.

Concluding notes

References